A chance to tell us a story about the impact you have had on your organisation’s approach to CX over the last 12 months.

How to apply

The application process requires you to answer four key questions about the achievements you’ve overseen or been involved in whilst in your current CX role and as part of a CX team, and their impact on your organisation.

The performance of your CX programme based on the objectives and vision of your organisation

The measurable impact your programme has had during your tenure

The key successes you and your team have had within the last 12 months

How your achievements have helped champion CX inside and outside your organisation

“Last year’s most successful applicants demonstrated ingenuity, grit, critical planning and carefully thought-out execution, and articulated this clearly in their applications. The ability to be both a thought-leader in this space as well as executing complex and multi-faceted programs demonstrated the tenacity and passion of all the applicants.”

– Diane Magers, CX Leader of the Year judge

Why you should apply

Gain recognition for the CX successes of you, your business and your team

Benchmark yourself against peers from across the globe

Help to raise the profile of the CX profession

Receive insight into best practices and trends

““CX Leader of the Year provides a valuable and credible recognition programme for our profession – judged by CX practitioners, for CX practitioners.”

– Ian Golding, CX Leader of the Year judge

Meet the 2019 finalists

Our 2019 award drew interest from around the globe, with over 80 customer experience leaders applying from 23 different nations.


Sandra de Zoysa

Chief customer officer, Axiata Dialog

“I was inspired by Sandra’s story, drive and passion. She seems to be unstoppable and rooted in a philosophy that all CX leaders should share”
– Chantel Botha, CX Leader of the Year judge


Clint Payne

Senior manager customer experience, MultiChoice

“Clint is a fantastic ambassador for customer experience in the continent of Africa and around the world. Not only has he established such a robust focus on CX within his organisation, the achievements of him and his team are also inspiring many others to do the same.”
– Ian Golding, CX Leader of the Year judge

Charlotte Dunsterville

Chief customer officer, Sure Telecom

“Charlotte displayed great clarity in her application. I loved the statement that being a CX leader is, in some ways, the “easiest role in the company – to ask every day what it means for the customer” – this is the approach every CX leader can take in their everyday life, special thanks for that.”
– Olga Guseva, CX Leader of the Year judge


Over 100 applications received. 25 finalists shortlisted.

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